Happy Snail Trails

This evening, I spent some time delving more into Google Adsense.

No, I’m not someone who belives Google Adsense is a means to get-rich-quick; nor am I one of those people looking to cheat the system in order to make a fast buck. I was surprised to go back to my Adsense account after a long time away to discover my one ad had made five bucks and some change. No, not even enough to generate a check yet. But, it convinced me there’s money to be made there.

Channels, channels, channels. That seems to me to be the key to really finding out what works and what doesn’t. A channel can consist of urls or ad-types, ad placement and content. So, for example, if you have a blog with three widely variable categories, you might set up a channel for each category to help you analyze how each one is performing.

Also, and I haven’t done this yet, it’s possible to “sell” your site to potential advertisers. Google does the leg work. In order for potential advertisers to see your ads though, they must be assigned to a channel (or channels).

I barely scratched the surface tonight. I’m gong back tomorrow and learning more. Fortunately, there’s a wealth of information on Google and Youtube.

Smiles :-)